sovity provides "Data Sovereignty as a Service," supplying plug-and-play software, connectors, and infrastructure that allow businesses to securely and sovereignly share, track, and monetize data within industrial data ecosystems like Catena-X and Gaia-X. The website was redesigned to communicate complex technical concepts in a way that feels clearer, modern and more approachable. The goal was to build trust, reduce cognitive load and help visitors quickly understand how sovity connects data, people and business processes.

After four years of continuous growth, sovity had expanded its portfolio with new products, solutions and industry use cases. The existing website structure was no longer able to communicate this growing ecosystem effectively, making it increasingly difficult for visitors to find relevant information.

At the same time, the company's positioning was evolving. Instead of leading with deep technical concepts such as Data Mesh, Data Spaces and data governance, the focus shifted towards solving real business challenges. The website needed to speak to decision-makers looking for practical solutions, not just technical audiences.

This strategic shift also required a new visual direction. The previous design reflected a deep-tech identity with dark colors and a highly technical aesthetic. The redesign aimed to create a brighter, cleaner and more approachable experience that communicates clarity, trust and innovation while remaining credible in the B2B enterprise space.

The previous website was primarily organized around technologies and products. As the company evolved, the information architecture was restructured to better reflect customer needs by introducing solution- and use case-oriented navigation.

To reduce cognitive load, related topics were grouped together and the navigation hierarchy was simplified. This allowed visitors to understand the company's offerings more quickly without needing prior knowledge of data sovereignty or enterprise architecture.

To accelerate the early design phase, I integrated AI tools such as Claude and Claude Design into my workflow. Instead of spending hours creating a single direction, I quickly explored multiple layout and interaction concepts, allowing the team to compare different approaches before investing time in high-fidelity design.

AI didn't replace my design decisions. It became a collaboration tool rather than a design shortcut and expanded the number of ideas we could evaluate within the same amount of time. It helped visualize ideas faster, supported discussions with developers and stakeholders, and enabled quicker iterations based on feedback.

Once the overall interface was established, I focused on building a visual language that made complex topics easier to understand.

Beyond the website UI, I designed key visuals, illustrations, infographics and lightweight animations to communicate concepts such as data sovereignty, traceability and connected data ecosystems. Each asset was created to simplify technical content, support storytelling and help users understand abstract ideas more intuitively.

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The most rewarding part of this project wasn't recreate a new website—it was helping users understand a complex product with confidence.